Tag Archives: Traps Eyewear

2015 Upcycled Lobster TRAPS Eyewear collection designed by Eric Strebel of Botzen Design

Sunglasses made from wood, that’s fairly common these days. Designing with locally sourced East Coast material from the state of Maine, now that’s uncommon!  Meet the Up cycled eye-wear from Traps that are made of decommissioned Lobster traps.

Industrial designer Eric Strebel of Botzen Design in Detroit began design work on the first pair of glasses for Traps Eyewear in February of 2014. The first pair, The “Ulysses” is a classic interpretation of a unisex oversize pair of sunglasses. Traps wanted to create a product that was effortlessly stylish, using re-purposed Atlantic ocean aged oak lobster traps and sustainable materials. Using recycled materials was the obvious choice to attract the “Y” generation to a new pair of sunglasses. You can watch the video here of Eric designing and prototyping the glasses.


The second pair is inspired by John F. Kennedy. These are called the “Jack”. Both pairs use acetate for the frames. It is a non-petroleum based plastic that is made from natural cotton and wood fibers. Cellulose acetate is made from renewable materials, and that is great for everyone on the planet.


The design process followed a proven path of getting a solid design brief from the customer and sketching on the clients direction. Initial concepts were refined and sifted down to produce stylish eco-friendly glasses that are simple yet recognizable.

The front frames are hand crafted in hypoallergenic Italian Acetate, lightweight and quite strong. The frames are made from cutting, heat forming and polishing flat sheets of the material into the desired form. Cellulose acetate is considered the gold standard in eye wear and were an obvious choice for these sunglasses. The Bio Lenses are made from a castor oil as well. The product is quite environmentally conscious.


The glasses are available directly from the Traps web site.  There is a special edition available from Friedrich’s in their Manhattan location as well are their Palm Beach locations, using horn frames and a multi grain temple combing birds eye maple and walnut.

Eric Strebel is an Industrial designer with 25+ years of experience. He graduated from Pratt Institute in Brooklyn NY in 1990 and has been designing products for clients all around the globe, ranging from sunglasses for Bauch & Lomb, entry level luxury vehicles for Ford, wireless charging PowerMat for Homedics, to toys for Guidecraft. He specializes in tabletop and hand held products.

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2014 Another year of design success at the Botzen Studio!

WOW! What another unbelievable year of product design it has been this year at Botzen Design! I worked on design projects ranging from sunglasses to industrial equipment, phone cases, drones and credit card readers.


The Ulysses

In January I began a journey with a client to develop a pair of classic sunglasses “Ulysses” that used aged Maine oak lobster traps. The project sprouted into a second pair of sunglasses “The Jack” that are based on the 35th president JFK and his classic look. Traps Eyewear will soon be shipping both pairs of “eco” glasses, look for more information about the glasses very soon!









Currently I am working on some great new products for the Danish industrial group BM-Teknik. I am designing two new products for them as they expand out of the Scandinavian market in to the global market including the United States. These products will be sold under the Cougartron name. More about those products will be revealed in the upcoming year.

PowerClix magnetic adventure toy


The three magnetic robot toys I designed for Guidecraft PolyMech, ReptileMech, and TeraMech are available for purchase through Target online, and Amazon, and even Brookstone.

Recently I launched my Industrial Design Video On Demand channel on Vimeo, A design journey from concept to functioning prototype The 8 part series take you on a step by step voyage of how to build a functioning solar charger prototype. The latest series focuses on the ideation sketching process of the Red Jack adventure vehicle pictured above. You can see the trailers on Youtube as well.

Are you are looking to have a consumer product designed, visualized and prototyped? Feel free to reply to this email and lets set up a time to chat. Don’t forget to follow me on Twitter and Google+, click any of the links below to follow me on your favorite social media site, or sign up here if you were forwarded this bulletin. Look for more updates soon!

I want to wish each of you a Happy New Year to you and your families!

Best wishes

Eric Strebel

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