Tag Archives: toys

Botzen Design announces 3D printing and rapid prototyping services

Gear test Botzen Design

Rapid prototype gear printed at 75 (.075mm) micron layers thickness

Botzen Design a Metro Detroit based Industrial Design firm run by Eric Strebel now has 3D printing capabilities. Additive manufacturing is making products more exciting and come alive faster than ever. The expanded capabilities will allow Botzen to design better quality products in less time than ever. It will also allow Botzen to act as a service bureau to create rapid objects for other companies and individuals with prepared CAD files to get 3D printed objects quickly at an affordable price.  The resin based prototypes are very durable and excellent for everything from small engineering parts, toys, action figures, small hand held products and small injection molded parts, as well as investment casting for jewelry! With layer thicknesses as thin as 50 microns per layer models are detailed and accurate and more affordable that you think.

Painted Head

So…what is 3D printing?

3D printing is a printer that creates a three dimensional object.  This is done by creating layer by successive layer, until the entire object is complete. Every 3D-printed object begins with a digital Computer Aided Design (CAD) file, created with a 3D modeling program, or which was scanned into a 3D modeling program with a 3D scanner. To get from this digital file into instructions that the 3D printer understands, software then slices the design into hundred or thousands of horizontal layers.  The 3D printer reads this file, and proceeds to create each layer exactly to specification. As the layers are created, they blend together with no hint of the layering visible, resulting in one three dimensional object.

Eric Strebel who runs an Industrial Design studio called Botzen Design in Detroit, MI.  He worked to design the Powermat wireless charge pad for Homedics, sunglasses for Bauch & Lomb, vehicles for Ford Motors, monsters for Clive Barker and the Solar Vox Ultra personal charger. Currently he consults for various companies in the Detroit area and around the globe and teaches Industrial Design at Wayne State University. He recently placed third in the Local Motors Shell Game Changer contest with the Willow Run-A-Bout for the city of Amsterdam.

Botzen Design, Inc., Detroit Michigan


email: info@botzen.com

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You can watch the assembly of the unit here on Youtube.


The invasion of the PowerClix Mechs has begun..at 2014 Toy Fair NYC!

All threeMechs B

POLYMECH, REPTILEMECH and TERRAMECH, have begun to invade the universe in search of neodymium!

Botzen Design in collaboration with Guidecraft has expanded it’s popular PowerClix construction line with the introduction of three new dramatic Sci-Fi magnetic play sets, that turn ordinary PowerClix into fantastic robot invaders from the other side of the galaxy where builders’ imaginations can run wild with fun invasion mayhem. Help the Rahila Mechs scour the universe for their neodymium life force!


PowerClix®, is the 3D Building System from Guidecraft that lets you explore and build endless models with the easy click ‘n connect system.  The super-strong magnetic force creates a quick connect for fast, simple and powerful 3D modeling. With the 2nd Generation Mechs, you can explore, build and create a fantastic array of creatures utilizing the original PowerClix® magnetic system, coupled with a collection of new click • clip • create pieces, all with excellent high detail weaponry that will be sure to delight the casual fan as well as the hard core Sci-Fi collector. Mix and match with original sets, or with other Mechs to create hybrid creatures. Ages 7+.


Botzen designed the Rahila Mechs in a period of 6 months from concept to production for Guidecraft. Mechanized robot vehicles of all kinds were conceptualized and sketched by Eric Strebel at his design studio in Southfield, MI just outside of Detroit. Development also involved digital sketching, 3D modeling and 3D printed parts. After the initial concept development phase was completed the Mechs were refined with some rapid prototype development before handing off to the manufacturing group for final mock ups and production.


To see all of the Mech’s, come meet us at the 2014 New York City Toy Fair at the Guidecraft booth #2835 February 16th – 19th.  Eric will be available for interviews Monday February 17th and Tuesday  February 18th.  Please contact Kris @ 810-338-7407 to set up an appointment.


Eric Strebel runs an Industrial Design studio called Botzen Design located in Detroit MI. Eric has worked on designing the Powermat wireless charging hubs for Homedics, sunglasses for Bauch & Lomb, vehicles for Ford Motor Co., monsters for Clive Barker,  drink/water bottle refill station for HAWS Co., EL Shutter Shades for LIT, as well as toys for Guidecraft. Currently he consults for various companies around the globe and teaches Industrial Design at Wayne State University in Detroit.


Botzen Design is an Industrial Design studio in the Detroit area, specializing in product design and development, and computer visualization.  We design consumer products ranging from hard to soft goods and can guide you through the design and manufacturing process. We also have in house rapid prototyping and 3D printing capabilities.

Botzen Design, Inc., Detroit Michigan


email: info@botzen.com

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