Category Archives: Sunglasses

2014 Another year of design success at the Botzen Studio!

WOW! What another unbelievable year of product design it has been this year at Botzen Design! I worked on design projects ranging from sunglasses to industrial equipment, phone cases, drones and credit card readers.


The Ulysses

In January I began a journey with a client to develop a pair of classic sunglasses “Ulysses” that used aged Maine oak lobster traps. The project sprouted into a second pair of sunglasses “The Jack” that are based on the 35th president JFK and his classic look. Traps Eyewear will soon be shipping both pairs of “eco” glasses, look for more information about the glasses very soon!









Currently I am working on some great new products for the Danish industrial group BM-Teknik. I am designing two new products for them as they expand out of the Scandinavian market in to the global market including the United States. These products will be sold under the Cougartron name. More about those products will be revealed in the upcoming year.

PowerClix magnetic adventure toy


The three magnetic robot toys I designed for Guidecraft PolyMech, ReptileMech, and TeraMech are available for purchase through Target online, and Amazon, and even Brookstone.

Recently I launched my Industrial Design Video On Demand channel on Vimeo, A design journey from concept to functioning prototype The 8 part series take you on a step by step voyage of how to build a functioning solar charger prototype. The latest series focuses on the ideation sketching process of the Red Jack adventure vehicle pictured above. You can see the trailers on Youtube as well.

Are you are looking to have a consumer product designed, visualized and prototyped? Feel free to reply to this email and lets set up a time to chat. Don’t forget to follow me on Twitter and Google+, click any of the links below to follow me on your favorite social media site, or sign up here if you were forwarded this bulletin. Look for more updates soon!

I want to wish each of you a Happy New Year to you and your families!

Best wishes

Eric Strebel

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“LIT” Shutter Shades

World first Wireless Electroluminescent shutter shade glasses designed by Botzen Design for Lift Audio

Botzen Design announce the “LIT” shutter shades, the first in a series of wireless sunglasses designed for Lift Audio. Born in the explosion of the electronic music scene, LIT glasses by Lift are stylish and fun illuminated glasses that help bring the party to life. Debuting at the 2013 Electric Daisy Carnival in Las Vegas……Previous  “EL” sunglasses required a hard wire to a hand held battery power pack. The new redesigned Lit shutter shades incorporates the battery, USB charger and electronics in the sunglasses themselves, an industry first!

The sunglasses were designed from sketch concept to prototype over a period of about 4 months in collaboration with Lift Audio culminating with “A” side 3D data for the customer to take to engineering manufacturing with

Eric Strebel who runs an Industrial Design studio, Botzen Design with inhouse 3D printing capabilities called Botzen Design in Detroit, MI.  He has worked on designing the Powermat wireless charging hubs for Homedics, sunglasses for Bauch & Lomb, vehicles for Ford Motors, monsters for Clive Barker and most recently a drink and water bottle refill station for HAWS Co. Currently he consults for various companies around the globe and previously taught Industrial Design at Wayne State University in Detroit.

Botzen Design, Inc., Detroit Michigan





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